Hello,
Before talking about watches, we wanted to talk about us.
Because at its core, PANOM wasn’t born from hundreds of hours spent in a workshop, nor from some pompous and meaningless marketing strategy.
PANOM was born from a friendship.
We are Paul and Quentin, friends for more than ten years.
Two fundamentally different people with an unshakeable common thread:
We are - and have always been - drawn to beautiful objects, design, art, shapes… and of course, watches and the emotion they spark.
A simple idea: create something that looks like us
Curious by nature, we spent countless hours searching, observing, learning about the world of watchmaking - yet one thought always remained: so many products, so many brands, but nothing that truly felt like us, nothing that made sense in our eyes or matched our imagination.
It was never a question of precision, complication, heritage, or even technical prowess.
It was simpler than that - and at the same time far more complex:
We wanted a bold design, something different, with a real personality capable of conveying genuine emotion, a connection - an unbreakable link.
A timepiece we’d be proud to wear, proud to show, anytime and anywhere. No fuss, no taboos.
An object that speaks for itself - unique, iconic - not trying to impress or impose, but simply finding its place and owning it.
So one day, we decided to take matters into our own hands.
From friendship to a project
Let’s be honest:
It turned out to be far more complex than we imagined.
We learned everything from scratch.
We researched, we asked questions.
We made mistakes, we doubted ourselves.
We started over, we persevered.
Entire evenings spent talking, refining, sketching, crossing things out.
For two years, PANOM was nothing but a dream - a goal we could almost touch, yet not tangible enough to feel real.
It was, above all, the story of two friends trying, moving forward, supporting each other.
Why tell you all this?
Because this brand is yours.
Because we have nothing to hide, and because we create for you.
Because this dream will only come fully to life if you embody it.
Because PANOM isn’t just another brand.
Because exclusivity goes hand in hand with closeness - the kind we want to build with you.
Because every watch we design and produce carries a piece of us that you make your own.
Because PANOM is, above all else, a human project.
Because behind every decision, there are two people doing their best.
And now?
Today, PANOM is real.
TheHive - our first model, our first pride - is real too.
And if you’re reading this, it means you’re already part of the story: whether you’re a client or soon to become one.
In the next article , we’ll tell you:
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how we work together,
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how TheHive took shape and what it represents,
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our mistakes, our steps, our inspirations,
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and all the exciting things coming next.
Thank you for being here.
Thank you for following us.
Thank you for giving meaning to what we’re building.
See you soon,
Paul & Quentin
Co-founders of PANOM