In an industry driven by speed, launches, and constant novelty, slowing down can seem counterintuitive.
For us, it wasn’t a statement.
It was a necessity.
From the very beginning, PANOM was built on a simple conviction: a watch deserves time; time to be designed, to be understood, and to exist for the right reasons.
We never wanted to rush a product simply to “enter the market.”
We wanted to understand every decision we were making.
Every compromise.
Every consequence.
For us, slowness is not a lack of ambition.
It is a form of respect.
Learning before producing
Neither of us came from a traditional watchmaking background.
That meant one thing: we had to learn everything.
Design constraints.
Production realities.
Supplier relationships.
Tolerance limits.
Costs, delays, and the quiet complexity behind every component.
Moving fast would have meant delegating decisions we didn’t yet fully understand.
Accepting solutions we couldn’t properly evaluate.
Advancing without being able to stand behind every choice.
So we slowed down.
We asked questions sometimes too many.
We tested ideas, rejected them, and tested again.
We allowed ourselves to hesitate.
Not because we lacked direction, but because we cared deeply about getting it right.
Slowness as a design tool
Time became part of our creative process.
Not as a constraint, but as a tool.
Living with sketches.
Revisiting proportions weeks later.
Looking at a prototype again once the initial excitement had faded.
Distance reveals truth.
A design that still feels right over time is a design worth keeping.
One that doesn’t will inevitably reveal its weaknesses.
Slowing down allowed us to temper intuition with reflection and reflection with reality.
Choosing depth over volume
We never set out to produce many watches.
We set out to produce the right one.
Limiting production was not a marketing decision.
It was the natural outcome of our process.
When you work slowly, carefully, and hands-on, scale becomes secondary.
Consistency becomes essential.
We prefer to master every step rather than multiply references.
To understand one watch deeply rather than produce many superficially.
This choice defines PANOM today and it will continue to define it tomorrow.
Slowness is not something we plan to outgrow.
It is something we intend to preserve.